When you’re teaching a class or webinar, the goal is to make a lasting (positive!) impression.
The more your audience can remember about your class, the more HELPFUL you have been and consequently the more FRUITFUL for your business.
So, how do you make your info stick?
Hold on to your pocket protectors, I’m about to throw down some nerdtastic stats:
Research shows that after a 10 minute presentation, LISTENERS only remembered 50% of it. The next day, just 25 % and a week later only 10% (of your fantabulous, life-shaking) content was retained.
Other studies indicate that learners retain only 5% of what they’ve heard in a lecture! Pretty disappointing, after all the investment you’ve made in preparing and holding a class.
Good news! You can significantly INCREASE RETENTION, with visual aids. (varying studies say anywhere from 20-65%).
Side note: sharing STORIES also greatly increases retention, versus just “teaching”.
Let’s swing back to the basic bottom line:
Creating lasting impressions builds your business.
That’s where Keynote (for Mac users) comes in. Keynote is a tool you use to create slide presentations, using text and images. Your audience will HEAR you and SEE the info.
BAM! Retention rates just went up!
So, is it worth your while to do a Keynote for your next class? Based on the stats, you can BET ON IT!
This video is a Keynote beginner tutorial. I’ll show you the basics of how to start and edit your first Keynote presentation.
- choose a theme (1:06)
- adding text (1:29)
- move text on the slide (1:52)
- aligning elements (2:00)
- adding pictures (2:18)
- resizing pictures (2:25)
- making a collage with PicMonkey (2:37)
- adding slides (2:57)
- making a bulleted list (3:24)
- adding additional pictures (4:02)
- placing text & images (4:18)
- editing text-changing font, size, color, alignment (4:30)
- adding frames to images (5:10)
- adding your branding (5:54)
- duplicating your logo on all slides (6:43)
- saving & converting to PDF (7:06)
Methods and Tips
- reorder and duplicate your slides from the “Slides” preview column on the right side of your screen.
- save time on your next class Keynote: make a copy of your saved Keynote and then update images and text without having to start from scratch.
- for home classes, connect an HDMI cable from your laptop to your TV. Voila! Keynote on right there on the “big” screen.
Keynote – Keynote – Apple create gorgeous presentations for Mac ($19.99)
You know what else increases retention? ACTION!
My challenge for you is to open up your Keynote (or PowerPoint, if “you’re a PC”) and make a presentation for your next class.
Post how it worked for you in the comments below or on my Facebook page.